What kind of people drive wranglers

These consumers are likely to have children, and will look to Jeep Grand Cherokee model to do the hauling. More importantly, Innovators are confident enough to experiment; they tend to view advertising with skepticism. They want the real deal. They want different, authentic experiences, like a trip up the Amazon or to go hiking in the Himalayas. Innovators are independent by nature.

Experiencers want to find their own path. Jeep is an experiential brand that most especially takes its owners outdoors, rather than to the grocery store or mall. In that the VALS types have distinctly different approaches to outdoor experiences. Thinkers, for example, are more likely to go outdoors because nature provides them a place to rejuvenate and renew.

Achievers go outdoors because it is a place to engage in activities with their children. Innovators often go to the outdoors to enjoy or explore nature or to engage in a variety of personally-challenging activities. And Experiencers, as their name implies, go outdoors to engage in a physically-challenging experiences. Breman sees a common thread that motivates them all: The value of intangibles over tangibles.

Jeep understands this shift and is aiming to provide its customers with the best toys with the heritage and authenticity of the Wrangler its pacesetter. Speaker, author, and market researcher Pamela N. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.

Contact Checkout Cart Home. A Psychographic Case Study. Learn more about Pam. Keep scrolling for 15 wealthy people who drive Jeeps around the streets and wherever their jet-setting lives take them.

Country singer Tim McGraw sure seems to be a likely character to drive a Jeep - though after so much success charting a path that has helped to pioneer country-turned-pop stars like Taylor Swift, it is a bit surprising that he keeps a vintage Jeep in pristine shape. The old red Jeep fits into the country singer mold, though, even as McGraw keeps churning out platinum album after platinum album, filling stadiums and teaming up with his fellow music star wife, Faith Hill.

Several acting roles, including as an abusive father in the film Friday Night Lights , mean that McGraw can hold his head aloft even in liberal Los Angeles, where so many other celebs enjoy their albeit usually newer Jeeps, as well. Floyd "Money" Mayweather has earned his nickname, being the highest paid boxer of all time.

Undefeated in the ring over a career spanning decades, Mayweather has amassed enormous wealth and from watches to necklaces to cars, he's not afraid to show it off for anyone who will watch or listen. His custom Jeep, in matte black with custom TMT The Money Team wheels and plenty of rivets has lost much of what originally might have identified it as a Jeep at all, but should allow Mayweather plenty off-road clearance for enjoying the deserts around Las Vegas, and certainly more rock-crawling capabilities than the all wheel drive Bugatti Veyrons and Lamborghinis that round out his insane car collection.

Top-tier basketball players earn plenty of money playing in the sports world, but often times the best of the best earn even more in the form of endorsements. LeBron James, in discussion with Michael Jordan as the greatest basketball player of all time, has publicly stated his goal to join Jordan as a billionaire - and his lifetime deal with Nike seems likely to help him along that path.

James enjoys a fine car collection himself, and in amongst the Ferraris and yes, the Kias, is a Jeep Wrangler, which should allow the 6'9" King a bit more space than the average mid-engined sports car. International soccer player turned model and businessman David Beckham took up the celebrity life in Los Angeles when he capped the end of his successful athletic career with a highly profitable stint with the LA Galaxy MLS team. Together with his wife, Victoria aka Posh Spice, Beckham owns an impressive collection of cars - highlighted by McLarens, Porsches, and Lamborghinis that great his family when they fly into town on both sides of the Atlantic Ocean.

But as often as not, he'll chaperone his kids around town in an open topped Wrangler, giving the public plenty of opportunity to catch a glimpse of his famous profile.

Though best known as Han Solo in the Star Wars franchise, Harrison Ford has also played a number of other massive roles throughout his career, from the early days in Apocalypse Now to CIA analyst Jack Ryan in several Tom Clancy adaptations, but in real life he's a guy who loves his cars and even his vintage planes. It shouldn't come as a surprise that Ford owns a Jeep to drive to the Santa Monica airport, though the fact that his is wrapped in a custom star spangled banner pattern brings another level of awesome to one of America's greatest heroes.

The former owner of one of the NBA's greatest flat-top hairdos, Iman Shumpert needs plenty of headroom in any car he drives to keep from ruining his look. Officially listed at 6'5" Shumpert isn't even close to being the tallest player in the league, but professional basketball creates an optical illusion for its smaller players, who are still larger than most people they might meet out and about.

Shumpert's Jeep Wrangler comes in matte gray, with Hella lights and knobby tires, and though he's got the hard top on in this photo, don't doubt that hot summer days in Sacramento might tempt him to put the top down and let his hair have a bit more space to grow back.

You know all about the hybrid driver, that tree-hugging, granola-eating hippie who rides an e-bike to work, flips off diesel truck owners, and orders water with a lemon wedge at the restaurant; they are the scourge of society. The only type of person who could possibly be worse is Jeep hybrid person.

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